The Power of BTS
BTS - Better known as Behind the scenes has become a powerful new method of connecting with audiences and providing a sneak peak into the world of a business. It can humanize your brand, help engage with viewers in a softer way and open your business or brand to something more fun and approchable. Here are some super easy ways to capture BTS for viewers that will be sure to provide a fresh lens to your company.
On A Cloud Creative BTS Photoshoot for BITS (Nov 2024)
01 • PLAN IT OUT
Yes, the focus of BTS is to be candid however you can also choose to plan things out a bit. Here are some super easy ways to take advantage of BTS.
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trade shows
speaking events
product parties
client appreciation events
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If you are a one man operation, this will be easier to capture. However if your team is a large one, perhaps capturing BTS of different team members, each one being a different piece of content.
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If you are a product based business, create a behind the scenes of what goes into the making of your products. Whatever sets your product apart, include these details in the content.
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Create a series on various types of services you offer and create a behind the scenes involving different perspectives.
02 • HOW TO EDIT BTS
BTS can come in multiple different forms. If you would simply like to slap some text on each clip with trending audio, this is definitely a way more common approach. HOWEVER, do not underestimate the value of voiceovers, this provides a fantastic humanizing effect to the content so the audience feels connected.
On A Cloud Creative BTS Photoshoot for BITS (Nov 2024)
03 • ADD TO POLISHED CONTENT
A super popular trend we are seeing these days is attaching the behind the scenes right before the polished content so the viewer gets a full peak at what went on behind the scenes before viewing the end result.
