F*** The Metrics
Yes, we said it. These days, no number seems to be enough. Businesses who look at social media companies TEND (not always) to look at the metrics of the company itself…completely negating the quality of the work. And we get it…we want results! HOWEVER, what we should be looking at is what does the content offer! If we can understand how the content will attract the business more money and sales rather than just empty followers with no engagement, we are now looking at a recipe for success. Let’s look at what other factors to keep in mind when hiring a social media company.
01 • BRAND BUILDING
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02 • CONTENT CREATION
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03 • AD MANAGEMENT
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