Who Is My Audience?
Let’s talk about your ideal client and how important target audience is when creating content? Confusing message, unclear call to actions can throw a complete wrench in your ability to speak to your perfect client. Below are some things to keep in mind when creating content and also who to write your messaging for.
On A Cloud Creative Product Photoshoot for Drop Thought Kids (July 2025)
01 • IDENTIFY YOUR AUDIENCE
Who is your perfect client? Below is a list of all the various factors to consider when thinking about your target audience. Once you have this down, we can address what questions should be asked when thinking about content ideas?
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Industry / Niche
Company size / Revenue range
Location
Job title or role
Age / Gender / Lifestyle (for consumers)
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Values, beliefs, and goals
Motivations (What do they care about most?)
Pain points / frustrations
Buying behavior and decision-making style
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Budget alignment (Can they afford your service?)
Lifetime value (Are they likely to buy again or refer others?)
Relationship fit (Do they communicate well, respect your expertise, etc.?)
02 • ORGANIZING CONTENT
Typically there are a multitude of content ideas that can be organized including “education”, “engagement”, “authority positioning”, “brand visuals” etc. However, what is more important is asking the question
“WHAT IS MY TARGET AUDIENCE’S MAJOR PROBLEM THAT I CAN HELP SOLVE?”
On A Cloud Creative Product Photoshoot for Drop Thought Kids (July 2025)
03 • ANSWER THIS THROUGH CONTENT
Once you’ve written down the major issue, you can then approach how to curate content answering these topics. Additionally, if you can share how you are able to effectively solve these issues better than your competitor, you now have a much strong audience that will build.
